Only 24 hours after the official announcement, 5 million videos have been uploaded to Instagram!
Facebook is looking to compete with Twitter by adding a photo-sharing app that now includes video feature.
Instagram users can record up to 15 seconds of video footage which is longer than Vine´s 6 seconds and apply any of the 13 filters available to the video.
So will you be switching from Vine to Instagram?
Twitter is testing a new look for their conversation threading. Any thoughts?
If you are a Twitter user, you have probably noticed the latest trend of “Tweet Favoriting” Have you experienced an increase in people who have “favorited” your tweets? Apparently this new trend is more effective at growing your Twitter community than using Ads.
What is Twitter Favoriting? Much like Facebook “Likes” it gives people the opportunity to express that they like your update or tweet without having to share or retweet it.
There is no wrong or right way to use this feature but it is important that you understand that value it can have for your business or brand.
The values of using “Tweet Favoriting”:
It complements your bio:
Your favorite tweets say as much about you as the bio on your profile page. Your followers and visitors will probably check your favorite tweets to see what kind of person or company you are, the type of activity/information that you are endorsing and what to expect from your twitter stream.
Use them for testimonials and word-of-mouth marketing:
You should not chase testimonials but instead capture them. Be sure to favorite any tweets that say something positive or nice about you and your business. In doing this you are creating a short stream of testimonials that will encourage your next potential customer to give you a call!
Feedback & Encouragement:
By looking at the types of tweets that are “favorited” by your followers, you can determine what is being paid attention to and what you should focus on delivering so that you can create as much value as possible for your community. It is a great way to get feedback!
Last but not least, look at it as encouragement and pat yourself on the back for doing good work that has been recognized!
Be sure to return the favor when someone else delivers quality content. Sharing is caring!
Following the recent abundance of high profile Twitter hacks, the company has introduced more security for its users. Jim O’Leary from Twitter´s security team posted a blog saying “With login verification enabled, your existing applications will continue to work without disruption. If you need to sign in to your Twitter account on other devices or apps, visit your applications page to generate a temporary password to log in and authorize that application.”
How does it work?
If you chose to opt-in to the two-step authentication feature, you will be asked to provide a phone number and confirmed email address when signing in.
How do you opt in?
It is still unclear whether HootSuite or other Twitter apps and analytical tools will work with this new security feature.
For more information check out the 1 minute tutorial from Twitter:
On this World Day for Cultural Diversity we salute Asics for their “Boots against racism”
Understanding your customers is essential to sales creation and retention. How can you sell effectively if you don´t know who your customers are? Creating personas is a quick and practical way to ensure you have an overview of your customer´s motivations and desires.
Let´s start by explaining what a user persona is.
Personas are fictional characters that marketers create to represent the different user types, their personal characteristics, goals and motivation for buying a particular product or using a specific service. We usually give these personas names, personalities and even add photos to encourage the approach to be as personable as possible.
These personas are based on facts collected from multiple types of research accumulated from real individuals and users. By gathering as much information as possible from our existing and potential customers, we are better equipped to understand their needs, design better products and services as well as create more effective marketing messages.
You want to be able to answer the following questions about your customers:
How do you create User Personas?
There are numerous ways to better understand your customers whether it is through discussion groups, interviews with users & prospects or conducting surveys. Remember that you want to keep it simple so you are looking at creating 3-5 different personas.
Here is a great example of interview questions from HubSpot
20 Questions to Ask in Persona Interviews
1) What is your job role? Your title?
2) How is your job measured?
3) What does a typical day look like?
4) What skills are required to do your job?
5) What knowledge and tools do you use in your job?
6) Who do you report to? Who reports to you?
7) In which industry or industries does your company work?
8) What is the size of your company (revenue, employees)?
9) What are you responsible for?
10) What does it mean to be successful in your role?
11) What are your biggest challenges?
12) How do you learn about new information for your job?
13) What publications or blogs do you read?
14) What associations and social networks do you belong to?
15) Describe your personal demographics (if appropriate, ask their age, whether they’re married, if they have children).
16) Describe your educational background. What level of education did you complete, which schools did you attend, and what did you study?
17) Describe your career path. How did you end up where you are today?
18) How do you prefer to interact with vendors (email, phone, in person)?
19) Do you use the internet to research vendors or products? If yes, how do you search for information?
20) Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?
Your Conclusion….Meet Jane!
After gathering the results of the research, you are now able to create a persona for each of the different customer types.
Give each persona their own name and a photo (it is important that you create a personality for these individuals so you and your company can begin relating to them as individuals)
Demographics: Include data such as age, education, geographic location, job description, number of children, pets, household income, etc.
Behaviors and Values: Define what “Jane” cares the most about and patterns of behavior, dislikes and likes. What are their pain points?
Goals: Why are they socializing with your product, company or service? What do they gain?
Creating these personas will benefit your organization in so many ways.